FROM THE WWF EARTH HOUR SITE:
An Earth Hour Innovator: Friends of the Irish Environment (FIE),
Earth Hour is open to everybody. We invite people, businesses, governments and organizations to switch off their lights for one hour and the chance to do their bit for the environment. People have taken Earth Hour and have put their own unique twist on it coming up with amazing and inspiring ideas and actions that have taken Earth Hour beyond one hour and have led to grand scale sustainable day-in day-out practices.
How do you take the lights out phenomenon of Earth Hour and do something with it that spreads the word to more people? Whether you develop new uses of technology, stage events, educate or change behavioural patterns and bring about the cultural change that make sustainable living all the rage. The ethos of Earth Hour is simple - keep it open source, keep it hopeful, positive, uniting and empowering. It all starts in your local community. What will you do to become an Earth Hour Innovator?
Read what these innovating people and organisations are doing for Earth Hour 2010:For example, the Temple Bar Traders Association has been incredible supportive and will be darkening the Dublin entertainment district for Earth Hour. A Dublin radio station is spreading the word about Earth Hour by encouraging listeners to contact them if they are having an Earth Hour event; in return they are giving away 500 Earth Hour branded pump torches to whoever contacts them. The Local Authority Environmental Awareness Officers have organised a screening of ‘The Age of Stupid' for the national launch of Earth Hour by the Minister for the Environment. The launch in turn encouraged the attendees to organise their own events across the country. This year, in conjunction with WWF Northern Ireland, FIE helped organise a virtually torch relay with wind up torches between schools in the Republic and the North. The torch relay was launched by the Dublin Lord Mayor at St Brendan's school and ended in Belfast - possibly the only cross border activity between countries. All of these examples of support for Earth Hour reiterate the fact that, at its heart, Earth Hour is a grass roots campaign that is run for the people, by the people. Nowhere is this more evident than in the resolve of FIE to take action on climate change. By taking the Earth Hour ethos, FIE has inspired individuals, business and communities to get involved and demand a resolution to the issue of global warming.
As a result, Earth Hour in is building on its success every year. Last year the Department of the Environment came on board with substantial in-house and media agency support. This included a subvention to the Irish Times for a special supplement on Earth Hour and certain targeted radio and television advertisements. This year, local radio station Q102 has been a major driving force. Now in its second year promoting Earth Hour it feels ownership - the most valuable support of all - from people who feel Earth Hour belongs to them and they want to spread the message. This is the fundamental driving force of Earth Hour. FIE is the perfect example of what can be achieved by a community coming together and proof that the commitment and determination of this community is the most powerful tool in the path to success.